Knowledge base: Designing the Web
Show what you want to say: Visual communication
A clear connection between communication and design makes it easier for the visitor to trust and identify with your company. A strong visual communication is achieved by supporting the message with the power of colour-psychology and the subliminal messages delivered by shapes, fonts and images.
Web design
First impressions are important and the design is the first thing a visitor sees. The design of your website must speak to the visitors and make them feel that they have come to the right place.
The aim of a good web design is to
- engage the visitor in the content and
- hold on to the visitor long enough to
- deliver the message.
Only by designing a user-friendly layout and navigation interface is it possible to present web content in a relevant visual context.
Company identity & logo design
For your customers to remember what sets you apart, they have to be able to recognise you. In order to maintain a clear connection between communication and design, your company’s visual communication must be consistent in everything from logo and website to business cards and stationary.
Our services include:
- Web design
- Usability optimisation
- Company identity design
Contact us to know more about how visual communication can benefit your business, or learn about future-proofing your website and how you can control the content of your website in ‘Creating websites that work: Web development‘
Categories
